Managed service providers have relied on traditional methods of sales for a long time. Cold calls, door-to-door outreach, and assembling sales teams from scratch are a few examples. Today, in the age of the internet the old model is beginning to crumble. High costs, long durations of ramp-up, as well as short durations of sales reps make this method not only obsolete but also risky. While many other B2B sectors have changed to place more emphasis on marketing over sales, many MSPs are spending a lot on outbound marketing strategies that bring little or no return.
The truth is that relying only on sales to generate demand is the same as putting a wagon before the horse. Without a steady stream of potential customers who are interested, even the best salespeople have a hard time. Pay-per-click marketing designed for MSPs is a better way to create leads searching for the services they provide.
What makes PPC for MSPs Effective?
PPC for MSPs gives a direct connection to buyers seeking services, like managed IT, cybersecurity, or helpdesk outsourcing. PPC is more effective than cold outreach as it is able to identify demand at its moment of occurrence.
MSPs are able to be featured on the first page of Google, specialized LinkedIn feeds and even YouTube videos for small-and midsize business decision-makers. This form of advertising does more than just increase visibility, it brings in-market leads that are more likely to convert.
It’s also easier to track the return on investment than traditional sales strategies. It is not necessary to make a guess as to which calls will make a difference in the final sales. Instead, you’ll be able to determine which ads and keywords are performing well in addition to the actual cost per call.
Why most campaigns fail without having the correct know-how
A successful PPC campaign isn’t as easy as just boosting a Facebook post or choosing a few Google search terms. MSPs focus on a particular group of people. To reach the target audience effectively, you have to have specialized knowledge of the industry. That’s where a specialized MSP PPC agency makes all the difference.
A MSP advertising agency is certified in the following categories:
Bring up business issues like security threats, unreliable support, and downtime.
Make ad campaigns that align with MSP packages and services.
Design landing pages that convert your interest into real enquiries.
PPC campaigns without this level of precision can quickly prove to be costly tests. If they are managed properly they can be powerful engines for growth.
It’s best to concentrate on marketing first and sales in the second.
Traditional thinking of investing in marketing before the hiring of salespeople is changing. MSPs are increasingly recognizing that demand generation comes first. When marketing is on the right track and sales teams are working, they spend less time scouring and spend more time closing.
That’s why PPC plays such a critical function. This enables founders and team members to concentrate on creating value instead of chasing cold leads. When there is consistent inbound traffic, then you need to expand the sales staff, not earlier.
This marketing-led growth model can help MSPs expand more efficiently reduce time and spend more effectively. The best part is, it meets today’s buyers where they already are online.
Final Thoughts
If your MSP still relies on outdated sales strategies then it’s time to look at the situation and make an assessment. There’s a durable and effective way to go forward. Start by reaching out to people who are in search of solutions to their problems.
MSPs should not solely focus on getting clicks. They must also get clients. With the help of a reputable MSP PPC agency, or MSP advertising company, you can create solid, reliable supply of high-quality leads and finally break free from the unpredictable nature of cold marketing. Marketing isn’t optional anymore it’s fundamental.
